Are you overwhelmed by the task of migrating your content to a whole new website? Is everything migrated over? Is it better to start from scratch? Is it possible to do some of both? To successfully launch a high-performance website, you need to answer these questions.
When it comes to creating and arranging your website’s content, this blog will lead you through the process.
Do a Content Audit
It’s critical to discover and evaluate the current content on your website before beginning development on a new one. This preparation process may take some time, but it will assist you in making sound decisions.
Get your feet wet by creating a basic spreadsheet in Excel or Google Sheets. The bottom of your website should include tabs labeled with the various types of content you presently have (product pages, case studies, blog posts, etc.). Then, go through each category and identify all of the pages inside it. Even while this is time-consuming, it gives a firm base from which you may choose whether or not to maintain, repurpose, or produce new content for your website.
Find the Page Purpose
The purpose of each web page should be clearly defined. Start by jotting down your objective for each page so you can track your progress and see how far you have come.
Aim to determine how this page now contributes toward the stated objective
Make a list of the things your pages are doing well to assist you in achieving your objectives. Ensure that you’ve outlined the proper subjects. To what extent does search traffic matter? Marketing is always a work in progress, so it’s possible that your page isn’t running at total capacity. However, following this step guarantees you preserve what’s working and identify prospective issues to improve.
Determine why this page does not presently contribute to this aim.
For each page on your website, know what works and what doesn’t.
Using a case study as an example, you may show how your service or product has helped others. Engaging graphic components, well-structured data, and sections that clearly explain the issues faced and solutions implemented are all examples. Consider checking out case study buddy’s contents if you want to improve your case study skills.
Map out the structure of your website
The next step is to conduct an audit of your content and, as a result, construct an individual site map. In creating your new website, your content audit reveals possibilities and weaknesses that need to be addressed. A site map helps you understand how existing and future content work together to provide an exceptional user experience.
Mapping your present website exposes how users move around it, but it takes time. Once you’ve done that, it’s up to you to design your website for leading website visitors to conversion possibilities.
We use and recommend Gloomaps as a tool for creating a visual sitemap. Use this tool to organize your ideas and information better. Focusing your sitemap on only a few pages of a larger website may be all that is necessary. This exercise aims to clear things up, not to make things more complicated.
Investigate Potential Keywords
Once you’ve completed an audit of your site’s content and generated a site map, you should be ready to launch. Researching keywords should be the next step if you haven’t previously done so. An in-depth analysis of your present content’s performance is provided in this phase. When you conduct keyword research, you’ll have a starting point from which to build.
As a bonus, it’s a chance to look at different content holes. This is an excellent chance if you’re not ranking for high-intent keywords. Create a content strategy to help you rank for more profitable keywords.
We utilize and strongly suggest SEMRush as a tool if you’re in the market. A free 14-day trial and a free training academy make it easy for new users to see if this is the appropriate match for them. Additionally, there are tools like MOZ and Ahrefs. Create a Site Project in SEMRush and conduct a website assessment. The next step is to check your natural keyword rankings. You can see the keywords you are presently ranking for with this tool.
The position tracking tool also allows you to enter keywords. You can then see exactly where your website ranks for the terms with the most intent to purchase. There are a few alternatives for building the new website after completing this stage.
Improve Your Website constantly
You’ve officially taken off (and likely done, we get it). However, it’s crucial to recognize your achievements and create critical benchmarks for future growth.
We understand that this is a vast operation that will take a lot of time, effort, and energy on our part. To minimize the need for another major website upgrade, we are committed to making regular improvements to our existing website. Strategic content and a well-coordinated digital marketing plan can make this happen. Websites are dynamic, ever-evolving entities that require constant maintenance and expansion.
These are the three things that will keep increasing on your website as long as you use this method of marketing it.