Tips for attracting new TikTok followers (2023)

TikTok is a popular video-sharing platform that has only been around for a short while but has already been widely used. But, for emerging brands, that time frame may feel interminable.

Here are eight suggestions to boost your TikTok profile and get more views.

Okay, then, let’s get moving.

1. Be clear about your intended audience.

Focusing on the individuals you know you can best serve with your content is vital to growing your social media following.

You may use a few strategies to gain more followers on TikTok.

The first step is finding out who the competitors and thought leaders are in your business. Could you tell me what they’re swapping? Look at the most popular videos and draw ideas from them for your own projects.

Relax and think about the content you’ve shared on your various channels. While the content you post on TikTok is likely to be rather diverse, several patterns and types of content are sure bets.

After that, you should review your buyer persona and their tastes to make sure you still accurately represent them. With a platform like TikTok, what kinds of videos would they most like to see?

2. Watch the trends that are developing.

This season’s hottest app is TikTok. If you’ve seen a few movies on the site, you may have noticed many use the same soundtrack or follow strikingly similar narratives. This is due to the proliferation of similar online videos. Making a video like this that makes sense for your company is a great way to cash in on current TikTok trends.

Go to the app’s explore page and peruse the trending hashtags and audio clips to get inspiration for your feed.

Some popular hashtags that might be beneficial for companies right now are #GymTok (great for fitness centers and similar establishments) and #LearnHow (great for educational purposes) (perfect for brands sharing tutorials and step-by-step videos).

3. Construct a TikTok contest.

Video challenges, including dances, dares, and competitions, are viral on TikTok. You might have to do a few quizzes while watching movies on this app. Verify whether any of these meet the criteria for your goods, or conceive up your own creative TikTok challenge.

The #MoonPieChallenge was instrumental in helping MoonPie reach its objective. They initially showed it off in a TikTok video, and subsequent videos further stepped up the difficulty.

4. Be sure to use the proper hashtags.

Using hashtags is a fantastic technique to get your content seen on social media platforms like Instagram, Twitter, and others. But you should use the right hashtags.

People often include every trending hashtag in the text accompanying their tweets. Hashtags should only be used if they appropriately represent the material you share. To me, at this point, it looks like spam.

5. Time your TikTok video drops wisely.

Your videos on TikTok will do better if you upload them at prime times. You can get what you need by checking out the analytics part of your favorite business or imaginative application.

Go to the Followers menu and scroll down to see updates from your followers. Here you can see when your followers, on average, are online. Publish your content before the day’s peak readership time to maximize exposure.

6. Communicate and advocate for user-generated content.

If you find a TikTok video that features your firm or that contains essential information, you should get permission to distribute it. (Please provide proper attribution by linking to the original author in the caption.)

Look at this user-generated content from The Sill, a virtual greenhouse. This reshared image shows a client unpacking one of their plants.

This will aid in advertising, promote positive customer experiences, and give prospective customers an idea of what to expect from their orders.

7. Working together with well-known users of the TikTok video app is a great idea.

Both Instagram and TikTok have achieved great success with advertising based on influencers. Some so many people have become “TikTok famous” that teaming up with essential users might be a great way to promote your company.

A widely followed user of the video-sharing app TikTok, Kat Stickler is a good case in point. Reenacting the iconic “Harvard application video” with Elle Woods was part of a marketing campaign for cosmetics brand Beekman 1802.

Anybody who follows Kat will see this video and be exposed to Beekman 1802, perhaps increasing sales.

The costs of working with TikTok influencers should be taken into account. TikTok micro-influencers with a loyal audience may be what you’re looking for if you’re just getting started with influencer marketing but don’t have a significant marketing budget.

8. Promote your other content on TikTok.

Tell everyone you know you can be found on TikTok to prove it. If your current audience isn’t aware that you have a TikTok profile, it’s a good idea to cross-promote your films into other channels.

The videos you create on TikTok may be shared on other platforms, such as Instagram and YouTube, including short-form videos. TikTok allows you to export videos from your feed, complete with the app’s logo and handle, and then share them directly to social media platforms like Twitter and Instagram (feed videos), making it easier for your followers to find your account.

The sharing of videos from apps like TikTok is restricted on several platforms, while users are encouraged to make and share their own videos. Instagram Reels will not accept films that have been altered in any way, including adding a watermark. YouTube Shorts will accept watermarked videos from TikTok but will not earn any money.

Conclusion

Attracting new followers on TikTok can be daunting, but with the right tips and strategies, your chances of success become much more significant. By understanding best practices for creating content, engaging with other users, using hashtags effectively, and running promotions, you’ll get more likes and gain new TikTok followers in no time. With these tips in mind, you’re ready to take the world of TikTok by storm!